Leveraging Public Works for Outreach & Education

Every community relies on Public Works; however, most citizens do not understand how Public Works affect them personally. By leveraging public outreach and education strategies and developing multi-agency collaborations, you can help community members become more aware of your agency, the indelible connection between Public Works and local history; and how their investments in Public Works, community infrastructure, and related engineering & design projects continue to improve daily life.

During this Click, Listen, & Learn, you will gain a brief exposure to different methods of engaging community audiences and a more in-depth look at the opportunities created by Public Works exhibits. Infrastructure is itself an “exhibit” that can be capitalized upon to facilitate public learning. This session will explore the potential of Public Works projects for education and outreach. Presenters will cover practical aspects such as the pursuit of funding, selecting appropriate delivery vehicles, assembling the right team, and connecting to local audiences.

Any Public Works agency can benefit from positive Public Relations, and a well-designed education or outreach component can provide this in your community. Join us to learn how!

After viewing this program, participants will be better able to:

• Identify suitable projects and strategies for education and outreach

• Identify potential sources of funding and support

• Inventory suitable collaborators & assemble the right team

• Conduct basic evaluation assessments of a project’s development, impact, and overall successes

This program has been approved for .2 CEUs or 2 PDHs. Please note there is a $7 fee per non-member individual requesting CEUs - there is no fee for members.