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Date(s): June 8, 2005
Location: Audio/Web Broadcast
Purchase this program!
Description: How would you respond if one of your elected officials asked why you were charging $80 for an oil change, when a commercial shop does it for $25? The correct answer is: “Because we care!” When budget issues are on the table it’s important that fleet managers take steps to educate decision makers on the value of having an in-house fleet services program, how the program compares with alternative service providers, and the inherent differences between fleet and retail vehicle services.

This broadcast, based on a new APWA publication of the same title, will provide concise and practical advice on how to demonstrate the value of your fleet management program and gain the influence necessary for both you and your agency to be successful.

You’ll learn tips for:

• Communicating and telling your story
• Differentiating between demonstrating value and establishing competitiveness
• Developing a business plan
• Negotiating service level agreements
• Putting the focus on customer service
Speaker: Randy Owen

Senior Vice President
Mercury Associates, Inc.
Charlotte, NC

Randy has 17 years of experience as a fleet manager and fleet management consultant. As Senior Vice President of Mercury Consulting Associates, Inc., he is a nationally recognized expert in public-sector fleet management best practices and in fleet management outsourcing and managed competition. His areas of expertise also include best practices assessments, vehicle and equipment utilization analysis and right sizing, and performance measurement and benchmarking. Before co-founding Mercury Associates, he was a Senior Manager in Maximus, Inc. Prior to this, he served as the fleet manager for the City of Charlotte and for the Los Angeles County Department of Public Works. He is a Certified Automotive Fleet Manager (CAFM ) and holds a Master’s Degree in Political Science from the University of California at Los Angeles.
Speaker: David Higgins

Director of Central Fleet Maintenance
City of Boston, MA

David has been an owner-operator, a small fleet owner, a regulatory compliance consultant in the trucking industry, fleet manager for a small city and now Director of Central Fleet Maintenance for the City of Boston, MA. He is a Past President and member of the Board of Directors of the State of NH Maintenance Association. He is a certified C.D.L. instructor and the author of the 1-2-3 test system. He conducts a variety of training seminars, around the region, for private carriers, and municipal entities. David is a former member of APWA’s Fleet Services Committee, The Commonwealth of Massachusetts I & M Advisory Committee, and the author of several articles regarding vehicle and equipment specifications.

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