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Date(s): November 17, 2005
Location: Audio/Web Broadcast
Cost: Members: $150.00
Non Members: $200.00
Purchase this program!
Description: Your career as a public works professional requires you to address the public, the media, and elected officials—but not always under the most favorable of circumstances. Learn how to develop and implement a proactive communication strategy that will reflect positively on your agency. Don’t be caught off-guard when its time to answer tough questions and respond to complaints! Register online today.

Learn from the experts:

*How to respond with confidence and authority to hard-hitting or hostile questions
*How to take control of a difficult situation before it gets out of hand
*How to address city council members and the public in an informative and persuasive manner that will make them sit up and take notice
Speaker: Jon R. Ruiz

Jon R. Ruiz, Assistant City Manager, City of Fresno, California

Since March 2004 Jon Ruiz has been Assistant City Manager for the City of Fresno. As Assistant City Manager, he oversees six departments – Public Works, Public Utilities, Economic Development, Planning and Development, and Parks, Recreation and Community Services, in addition to being a member of the City’s Executive Leadership Team.

Jon was the City’s Public Works Director prior to his appointment as Assistant City Manager. As Public Works Director, he was responsible for the City’s engineering, street maintenance, traffic operations, parking, capital project planning and construction and neighborhood infrastructure.
Speaker: Cora Jackson-Fossett

Cora Jackson-Fossett is the Public Affairs Director for the City of Los Angeles Department of Public Works. She is responsible for developing, implementing and administering comprehensive programs and projects in media relations, community relations, marketing communications and crisis communications.

She previously held public information positions at Los Angeles International Airport and the U.S. Postal Service in Chicago, IL and Long Beach, CA.

She serves as Chairperson of the National Diversity Committee of the American Public Works Association as well as on the Board of Directors for several professional and community organizations in the Los Angeles area.
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