APWA.net Event Detail

Date(s):	March 6, 2008
Location:	Audio/Web Broadcast
Cost:	Members: $150.00 Non Members: $200.00
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Description:	It happens - sometimes the media wants to talk to someone from public works. So why not take control of media interactions and use them to YOUR advantage? Those who have mastered the media have simply taken the time to learn how to avoid common communications mistakes and create the kind of media relationships that promote the public works message in both �good� and �bad� news situations. Public works professionals who want to increase their comfort level and effectiveness when dealing with the media should not miss this program! Get expert advice on how to: � Incorporate a positive communications component into major public works projects � Eliminate fears associated with media interviews � Correct negative or inaccurate media stories � Decide what to say when �put on the spot� in an interview � Get the public works message across with communication tools like newsletters, websites, and local cable TV � Make the move from reactive to proactive communication � Enhance your communication skills to catapult your public works career This program has been approved for .2 CEUs or 2 PDHs. The form to request these credits is included in the handouts for this program.
Speaker:	Brenda J. Viola Public Information Officer Township of Lower Merion Ardmore, PA Helping people face their fears when dealing with communication challenges has been Brenda Viola�s mission for over twenty years. In her role as Public Information Officer for Lower Merion Township in Ardmore, Pennsylvania, Brenda has helped garner community support for major projects, mitigate community outrage over unpopular initiatives, and tell the everyday �good news� of Public Works, Parks and Recreation, and Police Departments. She started out as a news reporter for local TV, so she understands both the public works and media perspectives.
Speaker:	MODERATOR: Dennis Gagnon Public Information Officer Public Works Department Dennis Gagnon is the public information officer for the City of Kansas City, Missouri�s Public Works Department. With more than 25 years of experience in the field of communications, Dennis has worked in business, industry, government and educational settings while creating messages for public relations, marketing, advertising and internal communications. Prior to joining the City of Kansas City, Missouri, Dennis produced communications for the University of Missouri, Hallmark Cards, House of Lloyd Inc., and KMOS-TV. He also has experience as an independent communications consultant providing internal and external communications solutions for clients such as the Council of Supply Chain Management Professionals, Hallmark Cards and Sprint. Gagnon has a bachelor's degree in broadcasting and film from Central Missouri State University and a master's degree in journalism from the University of Kansas.
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