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PB.X1101

Boomer's Guide to Social Media

This publication shows you how to harness your inner expert to connect with people who want to learn more about your brand. Join the conversation and you will:

Build your reputation as an industry expert

Locate influencers who will help build your network of followers

Share information about your product/service with prospects and customers

Keep your finger on the pulse of what your customers are saying

Gather input from followers about your business

Find out what the competition is doing

If this sounds like traditional business networking, in many ways it is. But in several critical ways, itï¿½s not. The Boomerï¿½s Guide reveals how social media networking is distinctiveï¿½so you can avoid the pitfalls. Imagine having a friendly expert sitting at your side, explaining what social media is all about and how to use the best of who you are to succeed in building your own vital presence.

You will:

Learn how boomer generation strengths actually equip them to handle social media

Use those strengths to tap into your creativity, passion, and optimism

Focus on what you want to accomplish

Set up goals for building your fan base

Build enthusiasm about your products/services

Discover how to create a social media policy for your organization

Begin to integrate social media business into your company

Whether you are a sole proprietor or work in a corporate environment, this book is for you! Itï¿½s the first of its kind and amazingly simple to read and understand.

Author: Nancy Cavanaugh
Pages: 114 pp
Year: 2010

Availability: In Stock
Usually ships in 24 hours

	Members: $18.00 Non-Members: $28.00

PB.E807

Mastering the Media
Learn how to avoid common communications mistakes and create the kind of media relationships that promote the public works message in both “good” and “bad” news situations.

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Members:
$59.00

Non-Members:
$69.00

PB.E710

Succeeding at Internal Communications
Learn how to control e-mails, organize electronic incoming mail, and tips for handling the “gaps” in communication between public works departments, city managers, and elected officials.

Availability:
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Members:
$59.00

Non-Members:
$69.00

PB.APWC

Public Works Communication Manual, 3rd Ed
This book is designed to help you through the tough demands of communicating properly in a variety of situations.

Availability:
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Members:
$30.00

Non-Members:
$40.00

PB.E511

Strategic Communication: Capitalize Your
Learn how to develop and implement a proactive communication strategy that will reflect positively on your agency. You’ll be able to respond with confidence and authority to hard-hitting or hostile questions and address city council members and the public in an informative and persuasive manner.

Availability:
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Members:
$49.00

Non-Members:
$59.00