Boomer's Guide to Social Media
This publication shows you how to harness your inner expert to connect with people who want to learn more about your brand.
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Members: $18.00 Non-Members: $28.00
PB.E807
Mastering the Media
Learn how to avoid common communications mistakes and create the kind of media relationships that promote the public works message in both “good” and “bad” news situations.
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Members: $59.00 Non-Members: $69.00
PB.E511
Strategic Communication: Capitalize Your
Learn how to develop and implement a proactive communication strategy that will reflect positively on your agency. You’ll be able to respond with confidence and authority to hard-hitting or hostile questions and address city council members and the public in an informative and persuasive manner.
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Members: $49.00 Non-Members: $59.00
PB.E710
Succeeding at Internal Communications
Learn how to control e-mails, organize electronic incoming mail, and tips for handling the “gaps” in communication between public works departments, city managers, and elected officials.
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Members: $59.00 Non-Members: $69.00
PB.E712
Thinking Strategically: The Plan, The Process, The Reality
Learn how strategically approaching the delivery of public works services and the development of important public works policies can improve the acceptance, appreciation, and success of initiatives.
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